How Brand Can Change Your Life Attitude: Interview With Mo Seetubtim

25 December 2017 2287

It requires a lot of practice to change your thinking pattern and learn how to be more positive and grateful. It is like changing a habit that you've been doing for 20 or 30 years. The hero of this article knows how to change it in a beautiful and simple way!


Meet Mo Seetubtim, founder & CEO of The Happiness Planner – not only a planner, but an inspirational brand that helps people cultivate happiness and foster personal growth.


Mo's vision in life is to inspire people to live a purpose and passion-driven life and to find happiness from within. 

In 2015, Mo launched The Happiness Planner, a beautiful planner/journal designed to help people cultivate happiness by embracing the power of positive thinking, mindfulness, gratitude, and self-development.


Mo believes that true happiness lies on the inside; it lies in the way you look at things. And you can shape, change, and influence it. The Happiness Planner was born based on this core idea and has been helping hundreds of thousands of people become a lot happier, calmer, more productive and fulfilled since launched.

The Story

Mo Seetubtim founded The Happiness Planner in March 2015, but she had the initial idea back at the end of 2014. It all started with the personal blog, which Mo started as a place for her to keep inspirational quotes, and writing down her own thoughts and feelings.


The blog became popular with thousands of readers writing daily and saying how inspiring the blog was to them. Later on, Mo’s articles have been published in Huffington Post, Thought Catalog and Addicted 2 Success.


“I decided to ask my readers when they subscribe to my newsletter if I could write about one thing that makes your day what should I write about? And a lot of them replied and most of the answers were around how I want to learn more about how it could be more positive and happier.” – says Mo.  


“I thought to myself, “Oh, that's interesting”. There are so many books and articles out there about happiness and positive thinking but it's not like you can just read a book or an article and then you can change overnight. 

It requires a lot of practice to change our thinking pattern and learn how to be more positive and grateful. It's like changing a habit that we've been doing for 20 or 30 years. So, try to come up with an idea for something that could help people change that focus and then change the way they think to be like more positive, more mindful, more grateful and also become more self-aware, and try to let an adult growth my set basically. 


Mo decided to start creating something beautiful and tailored to the needs of her readers, and that’s how she came up with the idea for the Happiness Planner.


“I visualized a problem that my readers told me they have, and then I realized that it is the problem that a lot of people have.” – tells Mo. 


Every day people feel like they’re being forced to think positively or find simple joy in life things that they can be excited about. If you like doing something, that you can be grateful for, then you can learn more about yourself and get you to self-reflect. But if you do it repeatedly over, and over, and over one day it will feel natural to do so. 


Mo Seetubtim designed the planners by herself, and now there are 16 unique collections that are constantly updating.

Project Launch

Launching a new project is always a challenge, but Mo managed to do it successfully.

“The hardest part was to receive feedback to make the product the best it could be.” 

Initially, it was hard in terms of trying to find the right supplier, deciding how to design a product. It took several months of doing it over and over, and then even after launching the first version, Mo had to go back to the customers and ask for feedback.


1. Where to find traffic

The most common question for all entrepreneurs is where to get the initial traffic. In case of The Happiness Planner, it all went smooth, because there were a lot of followers from Mo’s blog. 

“When I first launched I already had a fan base, and then I used Shopify, so that was easy. I have a background in graphic design, so I do a lot of social media marketing, graphic design, branding just on my own.” – Mo says.


2. How to encourage people to leave reviews

One of the biggest challenges is to make your clients communicate with the brand and leave reviews. They help business not only to showcase social proof and satisfaction of their past clients but to find any drawbacks of their product to eliminate them as quickly as possible. 


Here is what Mo did to ask clients to leave feedback: “I just use one of that software for reviews, sent emails out to the buyers and asked them to leave a review.” 

“In the early days, people were really excited about the idea, that they were willing to leave feedback without any notifications or emails. After using our planners, people want to tell the world, so the word about it, they want to tell other people.”

Business Environment

Let’s imagine another person launching a similar business on this market using Shopify. Where to start from? 


First of all, whatever you do, you have to really understand your customers. You have to know who you are selling to, who your customers are, and just be very strategic about it.


What is the perfect customer of the Happiness Planner? Mo Seetubtim describes her perfect clients as: “females, aged between 20-35, who care about their health and well-being. They like to eat healthy, exercise, do yoga, and meditate. They want to improve themselves, they want to become happier and they care about work-life balance.” 

Daily Routine & Business Growth

As a founder of the Happiness Planner Mo is focused on strategic planning, brand growth, and business development.


“I feel we hit the tipping point where our brand is quite well known now, so there are a lot of collaboration plans with big brands coming up next year. Another goal is to do more events and retreats because this is what our customers want us to do, and growing the mobile app, which we have launched this year.”

Mo plans to launch a separate collection of the Happiness Planner for children and teenagers. “I really want to inspire children because I believe that if you can inspire people, the earlier you can, the better” – explained Mo.


“I've got two designers on board now who help with graphic design, illustration, photography, and social media as well.”


“It took a while to find right people, but now I feel like we've got the team where I trust in their abilities, and I feel like they really understand our brand and our ambition, and they love being a part of our team, which is great.” – says Mo.

Marketing Tips


1. Blogging

Despite some new team members on board, Mo still does blogging to speak with her clients that were following her since the very beginning. 


“I feel when someone else writes it doesn't sound the same. So, I need to keep that authenticity and, I have to be the one who does the writing on the blog.”


2. Referral Marketing

A lot of PR companies contacted The Happiness Planner to do some PR events with goody bags. They also receive a lot of emails from bloggers who want to collaborate. 


“In the first year we did a lot of referral marketing, but I canceled it just because it was costing us too much. But now thinking about it, I might get back into it just because we're launched in new markets, like Australia and Canada, and I think that we need that push.” – explains Mo.


3. Social Media

A lot of people follow the Happiness Planner on Instagram because they like the quotes and images they post daily.

They also got a lot of fans on Facebook. According to Mo, the key is to just create really good content, like beautiful photos that people want to see, put up inspirational stuff that people want to read.

Lessons Learned

Mo shared with us three key lessons from the crazy growth of the store:


1. Believe in yourself. 

“You have to believe in yourself before starting the business and along the way to success”. 


2. Provide value.

“I believe what you get back as much as the amount of value you put out to this world.”


“It's actually been quite a surprise to me how successful the brand has become. Just initially when I started I would decide, I just wanted to start a business that would make me enough money just for me - to work online,  travel the world, and live very simply. But then it turned into this company now, and I feel the market likes us.”


3.    Focus on your vision.

“I never focus on making money, to be honest, I just focus on my vision and my desire to inspire people.” 


“I think people can feel it when they use the product when they hear about us people want to help us, spread the words because they really believe in our vision.”

“I just focus on my business and it grew.”

“But I think it's also something that I was very passionate about as well. Everyday I got up, I wanted to work on it. Whenever I was free, I wanted to work on it.” – says Mo.

Wrap Up

If you want to build a business of your dreams, here is one of Mo’s favorite life-changing quotes:


“You cannot control what happens to you, but you can control your attitude to it what happens to you. And in that, you will be mastering change rather than allowing it to master you.”


Follow your dreams to live a purpose and passion-driven life!

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